Normandy Guitars has introduced the world’s first production aluminum archtop guitar.
The Normandy guitar was born from a rocker’s love of classic guitars and the smooth, unique sound of aluminum streaming from the strings. In 2007, Jim Normandy started Normandy Guitars, the company that would make the world’s first production aluminum archtop. After 15 prototypes, the Normandy guitar was created.
The inspiration behind the Normandy guitar grew from Jim’s solid start as a professional bass player in the 90’s. Throughout the years, Jim stayed involved in the music industry as he focused on creating an innovative guitar with the sound and the design to be a frontrunner in the guitar market.
Smooth Transitions Strings up Success
Although the initial concepts focused around bass guitars, in 2005 Normandy Guitars switched to doing electric 6-string guitars to introduce them into the mainstream market.
Because of various tonal qualities and different grades of aluminum, it took time to get the right tone and sound until the specific design and the internal bracing was perfected. Now, with a patent pending since 2005, the final product is available for purchase and has gone from a dream to a solid contender in the guitar manufacturing world.
The American-made guitars are manufactured and hand-riveted in Salem, Oregon. Known for their sustainable qualities and warm tones, these lightweight aluminum electric guitars are an instant classic. They are now available in nine colors and three different and unique finishes: chrome, powder coat and candy apple metal flake finish.
Normandy Guitars ensures the quality by hand-picking every component. Each guitar takes several months to finish. Discoveries like making their own overwound pick-ups for a high output that mimic that 1950’s sound set them apart from the average wooden guitar. These quality components combined with the aluminum body allow for an incredible sound with greater sustain.
Vintage Look Draws New Crowd
The Normandy guitar pays homage to the classic Gibson and Gretsch, with a different material that allows notes to ring longer and clearer. Keeping costs low while maintaining quality has been a goal of Jim’s from day one. Early Normandy fans expected the guitar to cost between $5,000 and $6,000, but affordability was key to Normandy from the get-go. Normandy guitars cost between $2,000 and $3,000, which is less than most top tier, wooden body electric guitars.
Jim’s focus on quality and his experience on stage could well lead Normandy Guitars into the coveted list of top 10 guitar manufacturers in the world. Normandy Guitars is well on its way with this revolutionary, lightweight aluminum guitar.
“I started making aluminum basses 15 years ago and it’s evolved into this incredible product. Our final model is the result of 15 different prototypes we’ve developed over the past five years,” says Jim Normandy, the creative mind and CEO behind Normandy Guitars.
The Normandy guitar is made out of specially selected aluminum, resulting in sustain qualities that are better and have been touted as far superior to the traditional wooden bodied guitars. “The purity and length of time a single, plucked note can ring out clean and true are far superior... this is important to most guitar players, especially those who play lead guitar,” says Normandy.
The guitar features a body with classic archtop curves, a vintage Bigsby®-vibrato tailpiece and distinctive rivets on the front and back. The Normandy guitar is available in nine colors and three different finishes: chrome, powder coat and Candy Apple Metal Flake finish. The chrome finish is triple electroplated. In that process, the body is initially buffed, electrically charged in a hot bath with Zincate, then dipped in copper, covered with nickel and completed with a flashy chrome finish.
Normandy has created a killer guitar that also is affordable.
“Through the development of our welding processes and riveting, and because of our large manufacturing plant, we are able to make the body in a fraction of the time it takes other folks to create theirs. So, our price point is considerably less than what you’d pay for other guitars, somewhere between $2,000 and $3,000,” says Normandy.